The brief

Atom Bank intend to revolutionise retail banking by harnessing the power of data and digital technology

Our brief was to establish a customer experience function fit for public launch

What we did

Developed a customer experience blueprint for each of Atom’s products and a measurement capability to ensure delivery of the intended experience

Ensured that every member of every team at Atom felt connected to the customer, and that every decision would be guided by consideration of its potential impact on the customer’s experience.